觀光工廠.

品牌權益與體驗價值對重遊意圖影響之研究―以良作工場農業文創館為例 = = Relationships among Brand Equity,Experiential Value, and Revisit Intention:The Case of Nextland / by: (書目-語言資料,印刷品)

觀光工廠經營策略之研究-以雲林虎尾金鵬巾緻親子館為例 = = The Business Strategies Research of Sightseeing Plant-A Case of Chin-Peng Towel Sightseeing Plant in Huwei Township, Yunlin, Taiwan. / by: (書目-語言資料,印刷品)

母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture / by: (書目-語言資料,印刷品)

SWOT矩陣.

Brand extension.

Tourism factories.

母品牌知名度.

Tourism Factory.

品牌延伸.

Segmentation targeting and positioning.

Towel industry.

Original brand reputation.

Revisit Intention.

觀光工廠.

毛巾產業.

STP分析.

Experiential Value.

Porter’s five force analysis.

購買意願.

Sightseeing plant.

品牌權益.

體驗價值.

重遊意圖.

Brand Equity.

Purchase intention.

SWOT matrix analysis.

Porter五力分析.