S-O-R理論.

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: (Language materials, printed)

以SOR模式探討COVID-19疫情下網路購物意願之影響因素 = = Exploring the Factors Affecting Online Shopping Intentions under the COVID-19 Pandemic Using the SOR Model / by: (Language materials, printed)

Online Shopping Intention.

網路口碑.

美食開箱影片.

COVID-19.

嚴重性.

Online Word-of-Mouth.

Severity.

信任.

Purchase Intention.

Gourmet Unboxing Video.

購買意願.

S-O-R理論.

Anxiety.

S-O-R Theory.

Stress.

Trust.

網路購物意願.

壓力.

焦慮.