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Subjects
perceived playfulness.
Overview
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1 works in 1 publications in 1 languages
Titles
探討OTT影音平台使用意願之影響因素-以Netflix為例 = = Exploring the Factors Influencing of the willingness to Continuous Usage Intention OTT TV-A Case Study of Netflix /
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Subjects
OTT影音平台.
perceived playfulness.
social influence.
期望確認理論.
知覺娛樂性.
OTT video platforms.
expectation confirmation theory.
continuance intention.
持續使用意圖.
社會影響.
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