Place marketing.
Overview
| Works: | 17 works in 5 publications in 5 languages | |
|---|---|---|
Titles
The Emerald handbook of destination recovery in tourism and hospitality /
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(Language materials, printed)
Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry /
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Destination management and marketing = breakthroughs in research and practice /
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Destination marketing : = an integrated marketing communication approach /
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International place branding yearbook 2012 = managing smart growth & sustainability /
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Rethinking place branding = comprehensive brand development for cities and regions /
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Communicating national image through development and diplomacy = the politics of foreign aid /
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