Older consumers.

Marketing strategies for the mature market by: (Language materials, printed)

Integration of preference analysis methods into quality function deployment = a focus on elderly people / by: (Language materials, printed)

Product development for distant target groups = an experimental study for the silver market / by: (Language materials, printed)

Economics/Management Science.

Market segmentation.

New products

Quality function deployment.

Consumers' preferences.

Innovation/Technology Management.

R & D/Technology Policy.

Marketing

Business Strategy/Leadership.

Business and Management.

Older consumers.