Older consumers.

Marketing strategies for the mature market by: (書目-語言資料,印刷品)

Integration of preference analysis methods into quality function deployment = a focus on elderly people / by: (書目-語言資料,印刷品)

Product development for distant target groups = an experimental study for the silver market / by: (書目-語言資料,印刷品)

Innovation/Technology Management.

Business Strategy/Leadership.

Older consumers.

New products

Quality function deployment.

R & D/Technology Policy.

Economics/Management Science.

Market segmentation.

Consumers' preferences.

Marketing

Business and Management.