Marketing - Statistical methods.

Statistical modeling for management / by: (Language materials, printed)

Probabilistic methods for financial and marketing informatics by: (Language materials, printed)

Excel 2016 for marketing statistics = a guide to solving practical problems / by: (Language materials, printed)

Handbook of partial least squares : = concepts, methods and applications / by: (Language materials, printed)

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS / by: (Language materials, printed)

Latent variables.

Path analysis (Statistics)

Regression analysis

BUSINESS & ECONOMICS / Statistics

Information technology.

Marketing.

Computer Appl. in Social and Behavioral Sciences.

Least squares.

Marketing

Bayesian statistical decision theory

Statistics.

Finance

BUSINESS & ECONOMICS / Marketing / Research

BUSINESS & ECONOMICS / Consumer Behavior

Structural equation modeling

Statistical Theory and Methods.