行銷學.
Overview
Works: | 85 works in 82 publications in 82 languages |
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Titles
行銷研究 : = 實務與理論應用 = Marketing research : practice and theoretical applications /
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行銷人必備的最後1本書 : = 一次學會產品行銷實戰指南 = The product manager's field guide /
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通路管理 : = 傳遞顧客價值創造競爭優勢 = Channel management : creating competitive advantage through delivering customer value /
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休閒遊憩觀光行銷 : = 消費者身、心、靈效益整合及產業永續經營效能之利器 = Marketing recreation, leisure & tourism /
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觀光行銷學 : = 產業觀點與實務應用 = Tourism marketing : industrial perspective and applications /
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行銷3.0= = Marketing 3.0 : from products to customers to the human spirit. /
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