Purchase intention.
Overview
| Works: | 7 works in 6 publications in 6 languages | |
|---|---|---|
Titles
布袋戲迷群產品特性偏好對其購買意願之影響 = = Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention /
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(Language materials, printed)
以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究 = = The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth /
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(Language materials, printed)
母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture /
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(Language materials, printed)
以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention /
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(Language materials, printed)
直播主之個人特質對消費者購買意願之影響 = = The Influence of Personal Traits of Live Streamers on Consumers' Purchase Intention /
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(Language materials, printed)
影響越南和台灣消費者購買有機食品意願的因素研究 = = Factors Influencing Consumers’ Intention to Purchase Organic Food in Vietnam and Taiwan /
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(Language materials, printed)
Subjects