Czinkota, Michael R.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Marketing Management = Past, Present and Future / by: Czinkota, Michael R.; Kotabe, Masaaki.; SpringerLink (Online service); Vrontis, Demetris.; Shams, S. M. Riad. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

Emerging trends, threats, and opportunities in international marketing : = what executives need to know / by: Ronkainen, Ilkka A.; Kotabe, Masaaki.; Czinkota, Michael R. (Language materials, printed)

Global business : = positioning ventures ahead / by: Ronkainen, Ilkka A.; Czinkota, Michael R. (Language materials, printed)

International perspectives on trade promotion and assistance by: Cavusgil, S. Tamer.; United States.; Michigan State University.; Czinkota, Michael R.; International Symposium on Trade Promotion and Assistance ((1988 :) (Language materials, printed)

Subjects

Globalization Business Strategy/Leadership. Customer Relationship Management. Export marketing. Branding. Foreign trade promotion Customer relations—Management. International business enterprises. Motivation research (Marketing). Consumer Behavior. International trade. Leadership. Branding (Marketing).