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Emerging trends, threats, and opport...
~
Ronkainen, Ilkka A.
Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Emerging trends, threats, and opportunities in international marketing :/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
Reminder of title:
what executives need to know /
Author:
Czinkota, Michael R.
other author:
Ronkainen, Ilkka A.
Published:
New York :Business Expert Press, : 2009.,
Description:
xxi, 378 p. :ill. ; : 23 cm.;
Subject:
Export marketing. -
ISBN:
1606490354 (pbk.)
Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
Czinkota, Michael R.
Emerging trends, threats, and opportunities in international marketing :
what executives need to know /Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe. - 1st ed. - New York :Business Expert Press,2009. - xxi, 378 p. :ill. ;23 cm. - International business collection,1948-2752. - International business collection..
Includes bibliographical references and index.
ISBN: 1606490354 (pbk.)Subjects--Topical Terms:
584928
Export marketing.
LC Class. No.: HF1416 / .C94 2009
Dewey Class. No.: 658.84
Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
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Emerging trends, threats, and opportunities in international marketing :
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1948-2752
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