Emerging trends, threats, and opport...
Ronkainen, Ilkka A.

 

  • Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Emerging trends, threats, and opportunities in international marketing :/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
    Reminder of title: what executives need to know /
    Author: Czinkota, Michael R.
    other author: Ronkainen, Ilkka A.
    Published: New York :Business Expert Press, : 2009.,
    Description: xxi, 378 p. :ill. ; : 23 cm.;
    Subject: Export marketing. -
    ISBN: 1606490354 (pbk.)
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