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Emerging trends, threats, and opport...

Ronkainen, Ilkka A.

Emerging trends, threats, and opportunities in international marketing : = what executives need to know /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging trends, threats, and opportunities in international marketing :/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
Reminder of title:	what executives need to know /
Author:	Czinkota, Michael R.
other author:	Ronkainen, Ilkka A.
Published:	New York :Business Expert Press, : 2009.,
Description:	xxi, 378 p. :ill. ; : 23 cm.;
Subject:	Export marketing. -
ISBN:	1606490354 (pbk.)

Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing :what executives need to know /Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe. - 1st ed. - New York :Business Expert Press,2009. - xxi, 378 p. :ill. ;23 cm. - International business collection,1948-2752. - International business collection..

Includes bibliographical references and index.

ISBN: 1606490354 (pbk.)Subjects--Topical Terms:

584928
Export marketing.

LC Class. No.: HF1416 / .C94 2009

Dewey Class. No.: 658.84

Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
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020 $a 1606490362 (e-book)
020 $a 9781606490365 (e-book)
035 $a (OCoLC)ocn432992067
035 $a (OCoLC)432992067
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082 4 $a 658.84
100 1 $a Czinkota, Michael R. $3 585953
245 1 0 $a Emerging trends, threats, and opportunities in international marketing : $b what executives need to know / $c Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
250 $a 1st ed.
260 $a New York : $c 2009. $b Business Expert Press,
300 $a xxi, 378 p. : $b ill. ; $c 23 cm.
490 1 $a International business collection, $x 1948-2752
504 $a Includes bibliographical references and index.
650 0 $a Export marketing. $3 584928
650 0 $a Globalization $x Economic aspects. $3 556983
650 0 $a International business enterprises. $3 557082
700 1 $a Ronkainen, Ilkka A. $3 797627
700 1 $a Kotabe, Masaaki. $3 839470
830 0 $a International business collection. $3 839471