Export marketing.
Overview
| Works: | 25 works in 11 publications in 11 languages | |
|---|---|---|
Titles
Research on international service marketing = a state of the art /
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Relationship between exporters and their foreign sales and marketingintermediaries
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Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Global brand strategy = world-wise marketing in the age of branding /
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