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Global business : = positioning vent...
~
Czinkota, Michael R.
Global business : = positioning ventures ahead /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Global business :/ Michael R. Czinkota, Ilkka A. Ronkainen.
Reminder of title:
positioning ventures ahead /
Author:
Czinkota, Michael R.
other author:
Ronkainen, Ilkka A.
Published:
New York ,Routledge : 2011. :,
Description:
xviii, 250 p. :ill. ; : 24 cm.;
Subject:
International trade. -
ISBN:
9780415801942 (cloth) :
Global business : = positioning ventures ahead /
Czinkota, Michael R.
Global business :
positioning ventures ahead /Michael R. Czinkota, Ilkka A. Ronkainen. - New York ,Routledge2011. : - xviii, 250 p. :ill. ;24 cm.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
ISBN: 9780415801942 (cloth) :NT1930
LCCN: 2009052412Subjects--Topical Terms:
555246
International trade.
LC Class. No.: HF1416 / .C947 2011
Dewey Class. No.: 658.8/4
Global business : = positioning ventures ahead /
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Global business :
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positioning ventures ahead /
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Michael R. Czinkota, Ilkka A. Ronkainen.
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New York ,
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Routledge
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xviii, 250 p. :
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ill. ;
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24 cm.
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Includes bibliographical references and index.
505
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The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
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International trade.
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555246
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Export marketing.
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Ronkainen, Ilkka A.
$3
797627
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658.84 C997 2011
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