Kotabe, Masaaki.
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Marketing Management = Past, Present and Future /
by:
SpringerLink (Online service); Czinkota, Michael R.; Kotabe, Masaaki.; Vrontis, Demetris.; Shams, S. M. Riad.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
by:
Ronkainen, Ilkka A.; Kotabe, Masaaki.; Czinkota, Michael R.
(Language materials, printed)
Global marketing management /
by:
Helsen, Kristiaan.; Kotabe, Masaaki.
(Language materials, printed)
Subjects
Globalization
Business Strategy/Leadership.
Customer Relationship Management.
Export marketing.
Branding.
Export marketing
Customer relations—Management.
International business enterprises.
Motivation research (Marketing).
Consumer Behavior.
Leadership.
International business enterprises
Branding (Marketing).