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Distribution Strategy = The BESTX® M...
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Distribution Strategy = The BESTX® Method for Sustainably Managing Networks and Channels /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Distribution Strategy/ by Livio Moretti.
其他題名:
The BESTX® Method for Sustainably Managing Networks and Channels /
作者:
Moretti, Livio.
面頁冊數:
XVI, 216 p. 81 illus., 77 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Sales management. -
電子資源:
https://doi.org/10.1007/978-3-319-91959-1
ISBN:
9783319919591
Distribution Strategy = The BESTX® Method for Sustainably Managing Networks and Channels /
Moretti, Livio.
Distribution Strategy
The BESTX® Method for Sustainably Managing Networks and Channels /[electronic resource] :by Livio Moretti. - 1st ed. 2019. - XVI, 216 p. 81 illus., 77 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.
Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final Remark. .
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
ISBN: 9783319919591
Standard No.: 10.1007/978-3-319-91959-1doiSubjects--Topical Terms:
562612
Sales management.
LC Class. No.: HF5438.4
Dewey Class. No.: 658.81
Distribution Strategy = The BESTX® Method for Sustainably Managing Networks and Channels /
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