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Fundamental Theories of Business Communication = Laying a Foundation for the Field /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fundamental Theories of Business Communication/ by Milton Mayfield, Jacqueline Mayfield, Robyn Walker.
其他題名:	Laying a Foundation for the Field /
作者:	Mayfield, Milton.
其他作者:	Walker, Robyn.
面頁冊數:	XI, 266 p. 3 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Business Strategy/Leadership. -
電子資源:	https://doi.org/10.1007/978-3-030-57741-4
ISBN:	9783030577414

Fundamental Theories of Business Communication = Laying a Foundation for the Field /
Mayfield, Milton.

Fundamental Theories of Business CommunicationLaying a Foundation for the Field /[electronic resource] :by Milton Mayfield, Jacqueline Mayfield, Robyn Walker. - 1st ed. 2020. - XI, 266 p. 3 illus.online resource. - New Perspectives in Organizational Communication,2730-5333. - New Perspectives in Organizational Communication,.

1. Introduction -- 2. How We Selected the Theories -- 3. A Typology of Business Communication Theories -- 4. Theory Classifications -- 5. Channels and Barriers -- 6. Cultural Characteristics and Influences -- 7. Flows and Patterns -- 8. Meaning-Making and Discovery -- 9. Motivation and Persuasion -- 10. Organizational Structures -- 11 Reasons and Representations -- 12. Emerging and Noteworthy Theories -- 13. Theory Traditions and Influences -- 14. Why We Need Business Communication Theories -- 15. Conclusion and Future Development -- 16. Recommended Readings.

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

ISBN: 9783030577414

Standard No.: 10.1007/978-3-030-57741-4doiSubjects--Topical Terms:

796119
Business Strategy/Leadership.

LC Class. No.: HF5549-5549.5

Dewey Class. No.: 658.3

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