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Machine Learning and Artificial Inte...

Syam, Niladri.

Machine Learning and Artificial Intelligence in Marketing and Sales : = Essential Reference for Practitioners and Data Scientists /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Machine Learning and Artificial Intelligence in Marketing and Sales :/ by Niladri Syam, Rajeeve Kaul.
Reminder of title:	Essential Reference for Practitioners and Data Scientists /
Author:	Syam, Niladri.
other author:	Kaul, Rajeeve.
Published:	Bingley, UK :Emerald Publishing, : 2021.,
Description:	xx, 196 p. :ill. ; : 24 cm.;
Subject:	Marketing - Data processing. -
ISBN:	9781800438811 (cloth) :

Machine Learning and Artificial Intelligence in Marketing and Sales : = Essential Reference for Practitioners and Data Scientists /
Syam, Niladri.

Machine Learning and Artificial Intelligence in Marketing and Sales :Essential Reference for Practitioners and Data Scientists /by Niladri Syam, Rajeeve Kaul. - 1st ed. - Bingley, UK :Emerald Publishing,2021. - xx, 196 p. :ill. ;24 cm.

Includes bibliographical references and index.

Chapter 1. Training and performance assessment -- Chapter 2. Neural networks -- Chapter 3. Overfitting and regulation -- Chapter 4. Support vector machines -- Chapter 5. Random forest, bagging and boosting of decision trees.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

ISBN: 9781800438811 (cloth) :NT2924Subjects--Topical Terms:

842856
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .S93 2021

Dewey Class. No.: 658.800285/63

Machine Learning and Artificial Intelligence in Marketing and Sales : = Essential Reference for Practitioners and Data Scientists /
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100 1 $a Syam, Niladri. $3 1345899
245 1 0 $a Machine Learning and Artificial Intelligence in Marketing and Sales : $b Essential Reference for Practitioners and Data Scientists / $c by Niladri Syam, Rajeeve Kaul.
250 $a 1st ed.
260 # $a Bingley, UK : $b Emerald Publishing, $c 2021.
300 $a xx, 196 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Chapter 1. Training and performance assessment -- Chapter 2. Neural networks -- Chapter 3. Overfitting and regulation -- Chapter 4. Support vector machines -- Chapter 5. Random forest, bagging and boosting of decision trees.
520 # $a Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
650 # 0 $a Marketing $x Data processing. $3 842856
650 # 0 $a Selling $x Data processing. $3 1204478
650 # 0 $a Machine learning. $3 561253
650 # 0 $a Artificial intelligence. $3 559380
700 1 # $a Kaul, Rajeeve. $3 1345900