Marketing - Data processing.
Overview
| Works: | 12 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Data-driven customer engagement = mastering martech strategies for success /
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Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /
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Digital marketing fundamentals : = OMCP's official guide to OMCA certification /
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Machine Learning and Artificial Intelligence in Marketing and Sales : = Essential Reference for Practitioners and Data Scientists /
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Data mining techniques : = for marketing, sales, and customer relationship management /
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Big data marketing : = engage your customers more effectively and drive value /
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Marketing database analytics = transforming data for competitive advantage /
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Creating value with big data analytics = making smarter marketing decisions /
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