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Mediatized Taiwanese Mandarin = Popular Culture, Masculinity, and Social Perceptions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mediatized Taiwanese Mandarin/ by Chun-Yi Peng.
其他題名:	Popular Culture, Masculinity, and Social Perceptions /
作者:	Peng, Chun-Yi.
面頁冊數:	X, 109 p. 28 illus., 8 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Gender Studies. -
電子資源:	https://doi.org/10.1007/978-981-15-4222-0
ISBN:	9789811542220

Mediatized Taiwanese Mandarin = Popular Culture, Masculinity, and Social Perceptions /
Peng, Chun-Yi.

Mediatized Taiwanese MandarinPopular Culture, Masculinity, and Social Perceptions /[electronic resource] :by Chun-Yi Peng. - 1st ed. 2021. - X, 109 p. 28 illus., 8 illus. in color.online resource. - Sinophone and Taiwan Studies,22524-8871 ;. - Sinophone and Taiwan Studies,3.

Introduction: gangtai qiang -- Taiwanese Mandarin: a sociolinguistic overview -- Media effects on language perceptions -- Performed cuteness: the mediatization of Taiwanese Mandarin -- New masculinities in online discourse: a text-mining approach -- Changing attitudes and waning prestige. .

This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.

ISBN: 9789811542220

Standard No.: 10.1007/978-981-15-4222-0doiSubjects--Topical Terms:

676860
Gender Studies.

LC Class. No.: P40-40.5

Dewey Class. No.: 306.44

Mediatized Taiwanese Mandarin = Popular Culture, Masculinity, and Social Perceptions /
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