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Strategic customer service = managin...

ProQuest (Firm)

Strategic customer service = managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic customer service/ John A. Goodman.
Reminder of title:	managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
Author:	Goodman, John A.
Published:	New York :AMACOM, : c2009.,
Description:	xiv, 256 p. :ill. :
Subject:	Customer relations - Management. -
Online resource:	Click to View

Strategic customer service = managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
Goodman, John A.

Strategic customer servicemanaging the customer experience to increase positive word of mouth, build loyalty, and maximize profits /[electronic resource] :John A. Goodman. - New York :AMACOM,c2009. - xiv, 256 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

562873
Customer relations
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.5 / .G672 2009

Dewey Class. No.: 658.8/12

Strategic customer service = managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
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