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The Handbook of Creativity & Innovation in Business = A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Handbook of Creativity & Innovation in Business/ edited by Rouxelle de Villiers.
Reminder of title:	A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /
other author:	de Villiers, Rouxelle.
Description:	XV, 460 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Personnel management. -
Online resource:	https://doi.org/10.1007/978-981-19-2180-3
ISBN:	9789811921803

The Handbook of Creativity & Innovation in Business = A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /
The Handbook of Creativity & Innovation in BusinessA Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /[electronic resource] :edited by Rouxelle de Villiers. - 1st ed. 2022. - XV, 460 p. 1 illus.online resource.

Part I: The Philosophy, Physiology & Psychology of Creative Intelligence -- A World Of Creative Intelligence -- The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! -- Thinking Modes and Techniques -- Using a Metacognitive Model for Creative work -- Metacognitive Exercises that Develop Creative Intelligence -- How the brain creates problems – malfunctions, lapses, bias and prejudice -- Person: Personality, Affect, and Inventiveness -- Part II: The Process of Creative Endeavours -- Creative Thinking: Designed for Humans -- Creative Thinking, Problem Solving and Ideation Tools -- Design Thinking as a Problem Solving Tool -- Elegance of Expression – Aesthetics, Genesis and Persuasion -- Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches -- Idea Testing and Selection -- Part III: Highly Innovative Organizations, Creative Leadership & Genii -- The Creative Organisation -- A Climate for Creative Endeavors -- Entrepreneurship & Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and Leadership -- Nurture the Genii: Possibilities -- Index.

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. .

ISBN: 9789811921803

Standard No.: 10.1007/978-981-19-2180-3doiSubjects--Topical Terms:

554912
Personnel management.

LC Class. No.: HF5549-5549.5

Dewey Class. No.: 658.3

The Handbook of Creativity & Innovation in Business = A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /
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520 $a This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. .
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