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Customer relationship management : = a global approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer relationship management :/ Samit Chakravorti.
Reminder of title:	a global approach /
Author:	Chakravorti, Samit,
Published:	Los Angeles :SAGE, : c2023.,
Description:	xv, 286 p. :ill. ; : 24 cm.;
Subject:	Customer relations - Management. -
ISBN:	9781529767414 (pbk.) :

Customer relationship management : = a global approach /
Chakravorti, Samit,

Customer relationship management :a global approach /Samit Chakravorti. - Los Angeles :SAGE,c2023. - xv, 286 p. :ill. ;24 cm.

Includes bibliographical references and index.

Part I Establishing Foundations -- 1 CRM Concepts and Global Markets -- 2 Country Business Environments -- 3 Global Market Segmentation and Consumer Behavior -- Part II Planning and Implementation -- 4 Global CRM Planning and Implementation -- 5 Analytical CRM -- 6 Strategic and Operational CRM -- 7 Social CRM -- 8 CRM in Small- and Medium-Sized Enterprises -- Part III Managing Stakeholder Relationships -- 9 Global Partner Relationship Management -- 10 Global Employee Relationship Management -- Part IV Improving Global CRM Implementation -- 11 Global CRM and Cultural Intelligence -- Index.

ISBN: 9781529767414 (pbk.) :NT1992

LCCN: 2022941836

Nat. Bib. No.: GBC302193bnb

Nat. Bib. Agency Control No.: 020859975UkSubjects--Topical Terms:

562873
Customer relations
--Management.

LC Class. No.: HF5415.5 / .C446 2023

Dewey Class. No.: 658.8/12

Customer relationship management : = a global approach /
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020 $a 9781529767421 (cloth)
020 $a 1529767423 (cloth)
020 $a 1529767415 (pbk.)
020 $z 9781529613346 (ePub ebook)
020 $z 9781529613360 (PDF ebook)
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100 1 $a Chakravorti, Samit, $e author. $3 1423383
245 1 0 $a Customer relationship management : $b a global approach / $c Samit Chakravorti.
260 # $a Los Angeles : $b SAGE, $c c2023.
300 $a xv, 286 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Part I Establishing Foundations -- 1 CRM Concepts and Global Markets -- 2 Country Business Environments -- 3 Global Market Segmentation and Consumer Behavior -- Part II Planning and Implementation -- 4 Global CRM Planning and Implementation -- 5 Analytical CRM -- 6 Strategic and Operational CRM -- 7 Social CRM -- 8 CRM in Small- and Medium-Sized Enterprises -- Part III Managing Stakeholder Relationships -- 9 Global Partner Relationship Management -- 10 Global Employee Relationship Management -- Part IV Improving Global CRM Implementation -- 11 Global CRM and Cultural Intelligence -- Index.
650 # 0 $a Customer relations $x Management. $3 562873
650 # 0 $a Intercultural communication. $3 555876
776 0 8 $i ebook version : $z 9781529613346