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Customer relationship management : = a global approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer relationship management :/ Samit Chakravorti.
其他題名:	a global approach /
作者:	Chakravorti, Samit,
出版者:	Los Angeles :SAGE, : c2023.,
面頁冊數:	xv, 286 p. :ill. ; : 24 cm.;
標題:	Intercultural communication. -
ISBN:	9781529767414 (pbk.) :

Customer relationship management : = a global approach /
Chakravorti, Samit,

Customer relationship management :a global approach /Samit Chakravorti. - Los Angeles :SAGE,c2023. - xv, 286 p. :ill. ;24 cm.

Includes bibliographical references and index.

Part I Establishing Foundations -- 1 CRM Concepts and Global Markets -- 2 Country Business Environments -- 3 Global Market Segmentation and Consumer Behavior -- Part II Planning and Implementation -- 4 Global CRM Planning and Implementation -- 5 Analytical CRM -- 6 Strategic and Operational CRM -- 7 Social CRM -- 8 CRM in Small- and Medium-Sized Enterprises -- Part III Managing Stakeholder Relationships -- 9 Global Partner Relationship Management -- 10 Global Employee Relationship Management -- Part IV Improving Global CRM Implementation -- 11 Global CRM and Cultural Intelligence -- Index.

ISBN: 9781529767414 (pbk.) :NT1992

LCCN: 2022941836

Nat. Bib. No.: GBC302193bnb

Nat. Bib. Agency Control No.: 020859975UkSubjects--Topical Terms:

555876
Intercultural communication.

LC Class. No.: HF5415.5 / .C446 2023

Dewey Class. No.: 658.8/12

Customer relationship management : = a global approach /
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504 $a Includes bibliographical references and index.
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