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Strategic sales management = insights and guidance from top interim managers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic sales management/ edited by Peter Buchenau.
其他題名:	insights and guidance from top interim managers /
其他作者:	Buchenau, Peter.
出版者:	Cham :Springer Nature Switzerland : : 2023.,
面頁冊數:	xxiii, 155 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Sales management. -
電子資源:	https://doi.org/10.1007/978-3-031-40605-8
ISBN:	9783031406058

Strategic sales management = insights and guidance from top interim managers /
Chefsache Strategisches Vertriebsmanagement.English

Strategic sales managementinsights and guidance from top interim managers /[electronic resource] :edited by Peter Buchenau. - Cham :Springer Nature Switzerland :2023. - xxiii, 155 p. :ill. (some col.), digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

Chapter 1 Weak brands end up in outlet stores -- Chapter 2 It's never too early: Selling the value of digital services -- Chapter 3 International sales - an opportunity for SMEs -- Chapter 4 Market segmentation: Create a clear focus for your sales activities -- Chapter 5 The G.E.I.S.T. concept -- Chapter 6 Agile Customer Co-Creation: The customer as an innovator -- Chapter 7 From virtual reality to business reality -- Chapter 8 Service and customer retention -- Chapter 9 Targeted development of an innovative business model in practice -- Chapter 10 Sales as the key to change within companies -- Chapter 11 Cultivating international sales partnerships -- Chapter 12 Business development in turnaround: Win new customers with fresh insights -- Chapter 13 Customer centricity leads to customer-focused product development -- Chapter 14 Aftermarket business is superseding traditional sales.

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing - or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge. In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.

ISBN: 9783031406058

Standard No.: 10.1007/978-3-031-40605-8doiSubjects--Topical Terms:

562612
Sales management.

LC Class. No.: HF5438.4 / .C4413 2023

Dewey Class. No.: 658.81

Strategic sales management = insights and guidance from top interim managers /
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