國立虎尾科技大學 |

Critical factors for adoption of customer relationship management = a study of Palestine SMEs /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Critical factors for adoption of customer relationship management/ by Omar Hasan Salah ... [et al.].
其他題名:	a study of Palestine SMEs /
其他作者:	Salah, Omar Hasan.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	xvii, 124 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Digital Marketing. -
電子資源:	https://doi.org/10.1007/978-981-99-8321-6
ISBN:	9789819983216

Critical factors for adoption of customer relationship management = a study of Palestine SMEs /
Critical factors for adoption of customer relationship managementa study of Palestine SMEs /[electronic resource] :by Omar Hasan Salah ... [et al.]. - Singapore :Springer Nature Singapore :2023. - xvii, 124 p. :ill. (some col.), digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Understanding Customer Relationship Management -- CRM Adoption Theories -- CRM Adoption Models and Frameworks -- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine -- Model Verification.

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.

ISBN: 9789819983216

Standard No.: 10.1007/978-981-99-8321-6doiSubjects--Topical Terms:

1366892
Digital Marketing.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Critical factors for adoption of customer relationship management = a study of Palestine SMEs /
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