Digital Marketing.
Overview
| Works: | 55 works in 19 publications in 19 languages | |
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Titles
Data-driven customer engagement = mastering martech strategies for success /
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Sharing economy platforms = a casebook for understanding multiplayers in sharing economy platforms /
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Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing /
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PsyConversion® = 117 behavior patterns for an improved user experience and higher conversion rates in e-commerce /
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Selected papers from the 10th International Conference on E-Business and Applications 2024
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Artificial intelligence along the customer journey = a customer experience perspective /
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Critical factors for adoption of customer relationship management = a study of Palestine SMEs /
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Digital HR = a critical management approach to the digitalization of organizations in the new normal /
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Introduction to metaverse = technology landscape, applications, and challenges /
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Social media for leaders = your team can steer the boat but you need chart the course /
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Yes logo = uncovering the recipes of branding success in the world's largest consumer market /
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Digital economy = emerging technologies and business innovation : 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023 : proceedings /
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Social influence on digital content contribution and consumption = theories, empirical analyses, and practices /
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Artificial intelligence in customer service = the next frontier for personalized engagement /
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Digital transformation of sme marketing strategies = innovating for the 4.0 era /
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Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
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Digital marketing in the automotive electronics industry = redefining customer experience through digital customer engagement /
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Digitale Markenführung = Digital Branding in Zeiten divergierender Märkte /
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Achieving Business Competitiveness in a Digital Environment = Opportunities in E-commerce and Online Marketing /
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Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
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Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age /
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Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb = Beispiele, Konzepte und Anwendungsfälle /
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Digital Marketing Strategies for Value Co-creation = Models and Approaches for Online Brand Communities /
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Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 /
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Sustainability in the Gig Economy = Perspectives, Challenges and Opportunities in Industry 4.0 /
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Quick Guide Online-Reputation für KMU = Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten /
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Digitales Tourismusmarketing = Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing /
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Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
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Digitalisation in Mobility Service Industry = A Survey-based Expert Analysis /
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Quick Guide Digital Marketing Roadmap = Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings /
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Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19
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Digital Business in Africa = Social Media and Related Technologies /
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Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis = Konzepte, Instrumente und Strategien für die Implementierung /
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Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) /
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Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle /
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Marketing Communications and Brand Development in Emerging Markets Volume II = Insights for a Changing World /
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Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing /
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Konsumentenverhalten im digitalen Kontext = Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken /
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Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen = Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung /
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Green Nudging im E-Commerce = Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fördern /
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Agile Marketing Performance Management = 10 Success Factors for Maximizing Marketing ROI Dynamically /
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Storytelling With Data = Gaining Insights, Developing Strategy and taking Corporate Communications to a new level /
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka /
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Digital Economy. Emerging Technologies and Business Innovation = 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings /
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Grundlagen der Offpage-Optimierung = Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co /
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Grundlagen der Onpage-Optimierung = Wie Sie suchmaschinenoptimierte Webseiten erstellen – und auf den obersten Plätzen landen /
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Quick Guide Sales Enablement = Wie Sie durch die Integration aller kundenbezogenen Aktivitäten die beste Sales Performance erzielen /
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The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow /
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