國立虎尾科技大學 |

Leading the sales force : = a dynamic management process /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Leading the sales force :/ René Y. Darmon.
其他題名:	a dynamic management process /
作者:	Darmon, René Y.,
面頁冊數:	1 online resource (xv, 381 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Sales personnel. -
電子資源:	https://doi.org/10.1017/CBO9780511585814
ISBN:	9780511585814 (ebook)

Leading the sales force : = a dynamic management process /
Darmon, René Y.,

Leading the sales force :a dynamic management process /René Y. Darmon. - 1 online resource (xv, 381 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Introduction to the dynamic management process -- Part I. The actors in the process and their roles -- Buyers : key actors in the process -- Dynamic customer relationship management processes -- Salespeople : intermediaries in the dynamic management process -- Sales managers : leaders of the dynamic management process -- The changing environment of the dynamic management process -- Part II. Tools for implementing the process : the command center -- Controlling the overall selling effort -- Tools for controlling centralized processes : specific objective programs -- Tools for controlling decentralized processes : directional objective programs -- Controlling effort quality improvement programs -- Using dashboards and organizing information flows.

How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager's function, using the concept of a dynamic sales force management process. This process adds a new dimension to the 'classical' conception of sales force management, showing how sales managers can be more effective when they develop and maintain a holistic vision. The first part of the book describes the key actors and their roles, while the second part examines the tools used to implement the dynamic sales force management process. René Y. Darmon shows how this process relies on a clear vision of successive sales missions to be accomplished over time by all members of a sales team, as they develop strategies and tactics which contribute to fulfilling the firm's overall aims.

ISBN: 9780511585814 (ebook)Subjects--Topical Terms:

570122
Sales personnel.

LC Class. No.: HF5438.4 / .D37 2007

Dewey Class. No.: 658.3044

Leading the sales force : = a dynamic management process /
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520 $a How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager's function, using the concept of a dynamic sales force management process. This process adds a new dimension to the 'classical' conception of sales force management, showing how sales managers can be more effective when they develop and maintain a holistic vision. The first part of the book describes the key actors and their roles, while the second part examines the tools used to implement the dynamic sales force management process. René Y. Darmon shows how this process relies on a clear vision of successive sales missions to be accomplished over time by all members of a sales team, as they develop strategies and tactics which contribute to fulfilling the firm's overall aims.
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