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Digital media and innovation : = management and design strategies in communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital media and innovation :/ Richard A. Gershon.
Reminder of title:	management and design strategies in communication /
Author:	Gershon, Richard A.
Published:	New York ;Routledge, : c2024.,
Description:	xvi, 284 p. :ill., maps ; : 23 cm.;
Subject:	Mass media - Management. -
ISBN:	9781032278476

Digital media and innovation : = management and design strategies in communication /
Gershon, Richard A.

Digital media and innovation :management and design strategies in communication /Richard A. Gershon. - 2nd ed. - New York ;Routledge,c2024. - xvi, 284 p. :ill., maps ;23 cm. - Media management and economics series.

Includes bibliographical references and index.

"This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"--

ISBN: 9781032278476

LCCN: 2023047484Subjects--Topical Terms:

812311
Mass media
--Management.

LC Class. No.: P96.M34 / G47 2024

Dewey Class. No.: 302.23/068

Digital media and innovation : = management and design strategies in communication /
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100 1 $a Gershon, Richard A. $3 1450912
245 1 0 $a Digital media and innovation : $b management and design strategies in communication / $c Richard A. Gershon.
250 $a 2nd ed.
260 # $a New York ; $a London : $b Routledge, $c c2024.
300 $a xvi, 284 p. : $b ill., maps ; $c 23 cm.
490 0 $a Media management and economics series
504 $a Includes bibliographical references and index.
520 # $a "This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"-- $c Provided by publisher.
650 # 0 $a Mass media $x Management. $3 812311
650 # 0 $a Organizational effectiveness. $3 558407