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Digital media and innovation : = management and design strategies in communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital media and innovation :/ Richard A. Gershon.
其他題名:	management and design strategies in communication /
作者:	Gershon, Richard A.
出版者:	New York ;Routledge, : c2024.,
面頁冊數:	xvi, 284 p. :ill., maps ; : 23 cm.;
標題:	Mass media - Management. -
ISBN:	9781032278476

Digital media and innovation : = management and design strategies in communication /
Gershon, Richard A.

Digital media and innovation :management and design strategies in communication /Richard A. Gershon. - 2nd ed. - New York ;Routledge,c2024. - xvi, 284 p. :ill., maps ;23 cm. - Media management and economics series.

Includes bibliographical references and index.

"This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"--

ISBN: 9781032278476

LCCN: 2023047484Subjects--Topical Terms:

812311
Mass media
--Management.

LC Class. No.: P96.M34 / G47 2024

Dewey Class. No.: 302.23/068

Digital media and innovation : = management and design strategies in communication /
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504 $a Includes bibliographical references and index.
520 # $a "This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"-- $c Provided by publisher.
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