Mass media - Management.
Overview
| Works: | 9 works in 5 publications in 5 languages | |
|---|---|---|
Titles
Digital media and innovation : = management and design strategies in communication /
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Redefining media in the digital age = new global competitive advantages /
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Managing electronic media = making, marketing, and moving digital content /
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The four stages of highly effective crisis management = how to manage the media in the digital age /
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Managing media firms and industries = what's so special about media management? /
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Value-oriented media management = decision making between profit and responsibility /
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(Language materials, printed)
Subjects