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Myth in modern media management and ...

Kalinowska-Zeleznik, Anna, (1971-)

Myth in modern media management and marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Myth in modern media management and marketing/ Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik.
other author:	Kreft, Jan,
Published:	Hershey PA :Business Science Reference, : 2020.,
Description:	1 online resource (xvi, 317 p.)
Subject:	Mass media - Management. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
ISBN:	9781522591023 (ebk.)

Myth in modern media management and marketing
Myth in modern media management and marketing[electronic resource] /Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik. - Hershey PA :Business Science Reference,2020. - 1 online resource (xvi, 317 p.)

Includes bibliographical references.

Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

ISBN: 9781522591023 (ebk.)

LCCN: 2018057847Subjects--Topical Terms:

812311
Mass media
--Management.

LC Class. No.: P96.M34 / M98 2020

Dewey Class. No.: 384.068

Myth in modern media management and marketing
LDR:02090cam a2200229 a 4500 001 999695
005 20201014114118.0
008 201225s2020 pau b 000 0 eng c
010 $a 2018057847
020 $a 9781522591023 (ebk.)
020 $a 9781522591009 (hbk.)
020 $a 9781522591016 (pbk.)
035 $a 1091006100
040 $a LBSOR/DLC $b eng $c LBSOR $d DLC
050 0 0 $a P96.M34 $b M98 2020
082 0 0 $a 384.068 $2 23
245 0 0 $a Myth in modern media management and marketing $h [electronic resource] / $c Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik.
260 $a Hershey PA : $b Business Science Reference, $c 2020.
300 $a 1 online resource (xvi, 317 p.)
504 $a Includes bibliographical references.
505 0 $a Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.
520 $a "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- $c Provided by publisher.
650 0 $a Mass media $x Management. $3 812311
650 0 $a Mass media $x Marketing. $3 839778
700 1 $a Kreft, Jan, $e editor. $3 1291346
700 1 $a Kuczamer-Klopotowska, Sylwia, $d 1971- $e editor. $3 1291347
700 1 $a Kalinowska-Zeleznik, Anna, $d 1971- $e editor. $3 1291348
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9

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