國立虎尾科技大學 |

Demand-driven business strategy = digital transformation and business model innovation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Demand-driven business strategy/ Cor Molenaar.
其他題名:	digital transformation and business model innovation /
作者:	Molenaar, Cor.
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : 2022.,
面頁冊數:	1 online resource (xii, 180 p.) :ill. :
標題:	BUSINESS & ECONOMICS / E-Commerce / Internet Marketing -
電子資源:	https://www.taylorfrancis.com/books/9781003226161
ISBN:	9781003226161

Demand-driven business strategy = digital transformation and business model innovation /
Molenaar, Cor.

Demand-driven business strategydigital transformation and business model innovation /[electronic resource] :Cor Molenaar. - Milton Park, Abingdon, Oxon ;Routledge,2022. - 1 online resource (xii, 180 p.) :ill.

Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison.

"Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership,the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply and demand driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflectivequestions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying Strategic Management, Marketing, Business Innovation, Consumer Behaviour, Digital Transformation and Entrepreneurship"--

ISBN: 9781003226161Subjects--Topical Terms:

1459442
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD58.8

Dewey Class. No.: 658.4/06

Demand-driven business strategy = digital transformation and business model innovation /
LDR:02752nam a2200301 a 4500 001 1136546
006 m d
007 cr nn muauu
008 241218s2022 enka ob 001 0 eng
020 $a 9781003226161 $q (ebook)
020 $a 1003226167 $q (ebook)
020 $a 9781000532098 $q (electronic bk. ; $q PDF)
020 $a 1000532097 $q (electronic bk. ; $q PDF)
020 $a 9781000532104 $q (electronic bk. ; $q EPUB)
020 $a 1000532100 $q (electronic bk. ; $q EPUB)
020 $a 9781032127651 $q (hardback)
020 $a 9781032127668 $q (paperback)
035 $a (OCoLC)1264735420
035 $a 9781003226161
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 0 0 $a HD58.8
082 0 0 $a 658.4/06 $2 23
100 1 $a Molenaar, Cor. $3 1459441
245 1 0 $a Demand-driven business strategy $h [electronic resource] : $b digital transformation and business model innovation / $c Cor Molenaar.
260 $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a 1 online resource (xii, 180 p.) : $b ill.
505 0 $a Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison.
520 $a "Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership,the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply and demand driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflectivequestions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying Strategic Management, Marketing, Business Innovation, Consumer Behaviour, Digital Transformation and Entrepreneurship"-- $c Provided by publisher.
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing $2 bisacsh $3 1459442
650 7 $a BUSINESS & ECONOMICS / Strategic Planning $2 bisacsh $3 861347
650 0 $a Business planning. $3 559374
650 0 $a Management $x Technological innovations. $3 933120
650 0 $a Organizational change. $3 559246
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $u https://www.taylorfrancis.com/books/9781003226161