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Putting It All Together : = How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Putting It All Together :/
Reminder of title:	How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.
Author:	Walter, Alexis.
Description:	1 online resource (53 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-04.
Contained By:	Masters Abstracts International84-04.
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9798352694589

Putting It All Together : = How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.
Walter, Alexis.

Putting It All Together :How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums. - 1 online resource (53 pages)

Source: Masters Abstracts International, Volume: 84-04.

Thesis (M.S.)--Drexel University, 2022.

Includes bibliographical references

This research focuses on the topic of social media marketing and how it impacts exhibition choices and visitor attendance in art museums. The research relies on responses from a set of interview questions crafted with the intent of highlighting how social media marketing and visitors are all connected in an almost cyclical fashion. These questions supplement the content of a survey of Midwest art museum staff in various departments like marketing, curation, and visitor services. The three Midwest art museums that are of focus for this research include the Museum of Nebraska Art, the Wichita Art Museum, and the Museum of Contemporary Art Chicago. This research also educates non-museum workers who are interested in the impact of social media in modern American art museums. This research asks how social media marketing influences museum visitors, and in turn, how the visitor influences the museum and the art museum's social media marketing. My findings are varied between each surveyed museum in regards to such things as resources and specifically social media marketing tactics, but have found each museum to have room for growth in their abilities to reach museum visitors in this regard. These findings also support the relationship that has been created between a museum's social media marketing efforts and the museum's visitor habits and choices made regarding exhibitions and program development.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798352694589Subjects--Topical Terms:

1183332
Arts management.
Subjects--Index Terms:

Art museumsIndex Terms--Genre/Form:

554714
Electronic books.

Putting It All Together : = How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.
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