國立虎尾科技大學 |

The Influence of Premium Finished Paper Packaging on Consumer Behavior.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	The Influence of Premium Finished Paper Packaging on Consumer Behavior./
作者:	Bhayani, Sahil Rinku.
面頁冊數:	1 online resource (99 pages)
附註:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
標題:	Behavioral psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9798381373738

The Influence of Premium Finished Paper Packaging on Consumer Behavior.
Bhayani, Sahil Rinku.

The Influence of Premium Finished Paper Packaging on Consumer Behavior. - 1 online resource (99 pages)

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.Sc.)--Clemson University, 2023.

Includes bibliographical references

Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive "premium," they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes (foil, emboss, and gloss), unboxing experiences of direct mail, and consumer packaged goods. The study employed three unique in-person environments, which collected participant data through eye-tracking, facial expressions analysis, touch coding, and surveys across various consumer activities. Results indicate that premium packaging generates higher engagement and positive responses from consumers in retail and at-home settings. Foil finish outperforms in the retail environment for unfamiliar CBD serum (P < 0.0001). Touch is shown to be a better predictor of sales than visual attention across multiple packaging finishes, including foil (P = 0.002), glossy (P = 0.006), embossed (P = 0.007), and no finish (P = 0.028). All participant touches were identified and coded, revealing four unique touch actions (feel, pick up, compare, put in cart). Premium paperboard packaging evokes more positive facial expressions in consumer electronics unboxing and more interaction with direct mail. Notably, prominently displaying discount codes increases consumer engagement. Direct mail results reveal that circular mail was widely perceived as recyclable, tri-folds were retained the most, while postcards were more likely to be discarded. These findings have practical implications for businesses, enabling them to optimize packaging strategies, drive consumer engagement, and promote environmentally friendly practices.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381373738Subjects--Topical Terms:

1179418
Behavioral psychology.
Index Terms--Genre/Form:

554714
Electronic books.

The Influence of Premium Finished Paper Packaging on Consumer Behavior.
LDR:03328ntm a22003497 4500 001 1142755
005 20240422071102.5
006 m o d
007 cr mn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798381373738
035 $a (MiAaPQ)AAI31014184
035 $a (MiAaPQ)Clemsonalltheses5155
035 $a AAI31014184
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Bhayani, Sahil Rinku. $3 1467189
245 1 4 $a The Influence of Premium Finished Paper Packaging on Consumer Behavior.
264 0 $c 2023
300 $a 1 online resource (99 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisor: Hurley, Andrew.
502 $a Thesis (M.Sc.)--Clemson University, 2023.
504 $a Includes bibliographical references
520 $a Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive "premium," they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes (foil, emboss, and gloss), unboxing experiences of direct mail, and consumer packaged goods. The study employed three unique in-person environments, which collected participant data through eye-tracking, facial expressions analysis, touch coding, and surveys across various consumer activities. Results indicate that premium packaging generates higher engagement and positive responses from consumers in retail and at-home settings. Foil finish outperforms in the retail environment for unfamiliar CBD serum (P < 0.0001). Touch is shown to be a better predictor of sales than visual attention across multiple packaging finishes, including foil (P = 0.002), glossy (P = 0.006), embossed (P = 0.007), and no finish (P = 0.028). All participant touches were identified and coded, revealing four unique touch actions (feel, pick up, compare, put in cart). Premium paperboard packaging evokes more positive facial expressions in consumer electronics unboxing and more interaction with direct mail. Notably, prominently displaying discount codes increases consumer engagement. Direct mail results reveal that circular mail was widely perceived as recyclable, tri-folds were retained the most, while postcards were more likely to be discarded. These findings have practical implications for businesses, enabling them to optimize packaging strategies, drive consumer engagement, and promote environmentally friendly practices.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Behavioral psychology. $3 1179418
650 4 $a Packaging. $3 999828
650 4 $a Decision making. $3 528319
650 4 $a Paperboard. $3 999827
650 4 $a Purchasing. $3 572672
650 4 $a Perceptions. $3 1372697
650 4 $a Design. $3 595500
655 7 $a Electronic books. $2 local $3 554714
690 $a 0389
690 $a 0549
690 $a 0384
710 2 $a Clemson University. $3 657972
710 2 $a ProQuest Information and Learning Co. $3 1178819
773 0 $t Masters Abstracts International $g 85-07.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31014184 $z click for full text (PQDT)