國立虎尾科技大學 |

Experience of Personal Brand Building on Social Media Among Content Creators.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Experience of Personal Brand Building on Social Media Among Content Creators./
作者:	Dulaney, Thomas, Jr.
面頁冊數:	1 online resource (248 pages)
附註:	Source: Dissertations Abstracts International, Volume: 85-07, Section: A.
Contained By:	Dissertations Abstracts International85-07A.
標題:	Multimedia communications. -
電子資源:	click for full text (PQDT)
ISBN:	9798381412642

Experience of Personal Brand Building on Social Media Among Content Creators.
Dulaney, Thomas, Jr.

Experience of Personal Brand Building on Social Media Among Content Creators. - 1 online resource (248 pages)

Source: Dissertations Abstracts International, Volume: 85-07, Section: A.

Thesis (Ph.D.)--Robert Morris University, 2023.

Includes bibliographical references

The purpose of this research was to examine the intersection between social media and personal branding through the lens of the lived experience of individuals who are actively engaged in the process. Utilizing a phenomenological approach, a single research question was examined: What is the lived experience of social media content creators developing their personal brand using social media? A sample of 17 content creators was drawn from Instagram users; each was interviewed utilizing semi-structured interviews. Five themes emerged: Presentation of Identity, strategy of personal presentation, choice of social media platform, negotiation with social media algorithms, and interaction with the audience. Through the interactions between these experiences, individual personal brands emerged. This study concluded that personal branding on social media platforms is a process that involves factors that the individuals can control and others which they have limited control, thus personal branding is not a pure act of agency on behalf of the individual.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381412642Subjects--Topical Terms:

655342
Multimedia communications.
Subjects--Index Terms:

Content creatorIndex Terms--Genre/Form:

554714
Electronic books.

Experience of Personal Brand Building on Social Media Among Content Creators.
LDR:02427ntm a22003977 4500 001 1143499
005 20240517100617.5
006 m o d
007 cr mn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798381412642
035 $a (MiAaPQ)AAI30637281
035 $a AAI30637281
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Dulaney, Thomas, Jr. $3 1468213
245 1 0 $a Experience of Personal Brand Building on Social Media Among Content Creators.
264 0 $c 2023
300 $a 1 online resource (248 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-07, Section: A.
500 $a Advisor: Paullet, Karen.
502 $a Thesis (Ph.D.)--Robert Morris University, 2023.
504 $a Includes bibliographical references
520 $a The purpose of this research was to examine the intersection between social media and personal branding through the lens of the lived experience of individuals who are actively engaged in the process. Utilizing a phenomenological approach, a single research question was examined: What is the lived experience of social media content creators developing their personal brand using social media? A sample of 17 content creators was drawn from Instagram users; each was interviewed utilizing semi-structured interviews. Five themes emerged: Presentation of Identity, strategy of personal presentation, choice of social media platform, negotiation with social media algorithms, and interaction with the audience. Through the interactions between these experiences, individual personal brands emerged. This study concluded that personal branding on social media platforms is a process that involves factors that the individuals can control and others which they have limited control, thus personal branding is not a pure act of agency on behalf of the individual.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Multimedia communications. $3 655342
650 4 $a Information science. $3 561178
650 4 $a Web studies. $3 1148502
653 $a Content creator
653 $a Personal brand
653 $a Phenomenology
653 $a Self-presentation
653 $a Social media
655 7 $a Electronic books. $2 local $3 554714
690 $a 0723
690 $a 0338
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Robert Morris University. $b Information Systems and Communications. $3 1181490
773 0 $t Dissertations Abstracts International $g 85-07A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30637281 $z click for full text (PQDT)