國立虎尾科技大學 |

Analyzing Communication and PR Strategies in the Korean Art Market.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Analyzing Communication and PR Strategies in the Korean Art Market./
Author:	Kim, Se Hyun.
Description:	1 online resource (59 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-08.
Contained By:	Masters Abstracts International85-08.
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9798381729979

Analyzing Communication and PR Strategies in the Korean Art Market.
Kim, Se Hyun.

Analyzing Communication and PR Strategies in the Korean Art Market. - 1 online resource (59 pages)

Source: Masters Abstracts International, Volume: 85-08.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2024.

Includes bibliographical references

This thesis outlines the research focused on the expanding Korean art market, despite its rapid growth and global potential, lacks specialized PR agencies dedicated to art sector marketing. The study examines effective marketing strategies employed by Western PR agencies and their applicability within the Korean context, aiming to understand and explore how these approaches can be tailored to increase the Korean art scene's presence on the international stage. This study aims to highlight the importance of public relations (PR) in the rapidly growing Korean art market by analyzing strategic PR approaches and reviewing case studies from agencies such as Fitz & Co. It emphasizes the increasing need for focused public relations and marketing initiatives that can effectively address the demands and rapid growth of Korea's art scene.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381729979Subjects--Topical Terms:

1183332
Arts management.
Subjects--Index Terms:

Contemporary art marketIndex Terms--Genre/Form:

554714
Electronic books.

Analyzing Communication and PR Strategies in the Korean Art Market.
LDR:02175ntm a22003857 4500 001 1144027
005 20240531084210.5
006 m o d
007 cr mn ---uuuuu
008 250605s2024 xx obm 000 0 eng d
020 $a 9798381729979
035 $a (MiAaPQ)AAI30991407
035 $a AAI30991407
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Kim, Se Hyun. $3 1468916
245 1 0 $a Analyzing Communication and PR Strategies in the Korean Art Market.
264 0 $c 2024
300 $a 1 online resource (59 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 85-08.
500 $a Advisor: Sancho-Arroyo, Maria.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2024.
504 $a Includes bibliographical references
520 $a This thesis outlines the research focused on the expanding Korean art market, despite its rapid growth and global potential, lacks specialized PR agencies dedicated to art sector marketing. The study examines effective marketing strategies employed by Western PR agencies and their applicability within the Korean context, aiming to understand and explore how these approaches can be tailored to increase the Korean art scene's presence on the international stage. This study aims to highlight the importance of public relations (PR) in the rapidly growing Korean art market by analyzing strategic PR approaches and reviewing case studies from agencies such as Fitz & Co. It emphasizes the increasing need for focused public relations and marketing initiatives that can effectively address the demands and rapid growth of Korea's art scene.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Arts management. $3 1183332
650 4 $a Asian studies. $3 1179577
653 $a Contemporary art market
653 $a Korea Art Market
653 $a South Korea
653 $a Strategic communication
655 7 $a Electronic books. $2 local $3 554714
690 $a 0424
690 $a 0342
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 1180619
773 0 $t Masters Abstracts International $g 85-08.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30991407 $z click for full text (PQDT)