國立虎尾科技大學 |

Analyzing Communication and PR Strategies in the Korean Art Market.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Analyzing Communication and PR Strategies in the Korean Art Market./
作者:	Kim, Se Hyun.
面頁冊數:	1 online resource (59 pages)
附註:	Source: Masters Abstracts International, Volume: 85-08.
Contained By:	Masters Abstracts International85-08.
標題:	Asian studies. -
電子資源:	click for full text (PQDT)
ISBN:	9798381729979

Analyzing Communication and PR Strategies in the Korean Art Market.
Kim, Se Hyun.

Analyzing Communication and PR Strategies in the Korean Art Market. - 1 online resource (59 pages)

Source: Masters Abstracts International, Volume: 85-08.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2024.

Includes bibliographical references

This thesis outlines the research focused on the expanding Korean art market, despite its rapid growth and global potential, lacks specialized PR agencies dedicated to art sector marketing. The study examines effective marketing strategies employed by Western PR agencies and their applicability within the Korean context, aiming to understand and explore how these approaches can be tailored to increase the Korean art scene's presence on the international stage. This study aims to highlight the importance of public relations (PR) in the rapidly growing Korean art market by analyzing strategic PR approaches and reviewing case studies from agencies such as Fitz & Co. It emphasizes the increasing need for focused public relations and marketing initiatives that can effectively address the demands and rapid growth of Korea's art scene.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381729979Subjects--Topical Terms:

1179577
Asian studies.
Subjects--Index Terms:

Contemporary art marketIndex Terms--Genre/Form:

554714
Electronic books.

Analyzing Communication and PR Strategies in the Korean Art Market.
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