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Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences./
作者:	Faria, Francisca Mastbaum.
面頁冊數:	1 online resource (54 pages)
附註:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
標題:	Personality psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9798382666716

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
Faria, Francisca Mastbaum.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences. - 1 online resource (54 pages)

Source: Masters Abstracts International, Volume: 85-11.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

Includes bibliographical references

Previous research has shown that consumers often prefer aesthetically pleasing over ugly products. However, a question arises whether this is always the case. This research examines whether consumers who are rebellious may perceive ugly products as cool and subsequently prefer these over beautiful ones. To test this prediction, an experiment was conducted ,and data was analyzed using Hayes Model 1, ANOVA and ANCOVA. The results showed that rebelliousness is not related to perception of coolness on ugly products, but originality is. Finally, possible future mechanisms are suggested, and managerial implications are discussed based on the findings.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382666716Subjects--Topical Terms:

1180475
Personality psychology.
Index Terms--Genre/Form:

554714
Electronic books.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
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