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Spillover of Pro-Environmental Consumer Behavior.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Spillover of Pro-Environmental Consumer Behavior./
Author:	Dreijerink, Lieke J.M.
Description:	1 online resource (167 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-04, Section: B.
Contained By:	Dissertations Abstracts International85-04B.
Subject:	Motivation. -
Online resource:	click for full text (PQDT)
ISBN:	9798380564960

Spillover of Pro-Environmental Consumer Behavior.
Dreijerink, Lieke J.M.

Spillover of Pro-Environmental Consumer Behavior. - 1 online resource (167 pages)

Source: Dissertations Abstracts International, Volume: 85-04, Section: B.

Thesis (Ph.D.)--Wageningen University and Research, 2023.

Includes bibliographical references

Humanity's current way of living has a major impact on life on earth. Consumption patterns, especially from people in higher-income countries, put a high pressure on "system earth." This negative impact could be reduced when people would adopt more pro-environmental consumption patterns consisting of pro-environmental behaviors (PEBs) related to mobility choices, in-home energy use, and consumption of goods and food. Alternative consumption patterns thus require the performance of different PEBs and include both onetime behaviors (such as an investment in, for example, solar panels) and repeated, more frequent behaviors (such as using one's bicycle for short distances). However, the performance of one PEB appears to affect the performance of a subsequent behavior. On the one hand, performing an initial PEB can increase a person's inclination to perform another PEB (positive spillover), but on the other hand performing the initial PEB can also reduce the probability of the performance of another PEB (negative spillover). To be able to encourage people to adopt more pro-environmental consumption patterns, it is important to study why positive spillover occurs in one situation and negative spillover in another. Therefore, in this dissertation I focus on increasing the understanding of spillover of pro-environmental consumer behavior.Previous studies show that both positive and negative spillover do occur. Positive spillover is often explained by psychological processes, including a preference for consistency and acting in line with one's environmental identity. Negative spillover is explained by the process of balancing morality, which includes moral licensing-that is, feeling allowed to do something "bad" after doing something "good." In addition, there is also an economic explanation for negative spillover, especially with regard to energy use, namely the rebound effect. The rebound effect shows that energy-efficiency measures lead to cost reductions, allowing more of the improved product (direct rebound effect) or other products or services (indirect rebound effect) to be bought. Meta-analyses show that, overall, PEB performance leads to a positive spillover to people's intention to do another PEB. So, after performing a PEB intend to perform another PEB. Meta-analyses also show that, in general, PEB performance leads to a negative spillover or no spillover to another PEB. In other words, after performing PEB do not perform another PEB or perform a behavior that is environmentally unfriendly. Overall, spillover effects are small, but under certain circumstances effects may be larger. In this dissertation two of these circumstances (or moderators) were investigated, namely the perceived similarity of PEBs and the perceived difficulty of PEBs.This dissertation consists of four studies concentrating on different elements of the spillover process. Chapter 2describes a qualitative interview study in which we gathered ideas and insights about how people think and talk about concepts related to PEB performance, behavioral spillover, and rebound effect in their daily life. Our main questions concerned whether people are aware of processes such as moral licensing and the rebound effect, and if they acknowledge their occurrence. We found that, although some people could imagine that moral licensing and rebound effect could occur and provided examples from their own lives, most people assessed these concepts as not rational.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380564960Subjects--Topical Terms:

655186
Motivation.
Index Terms--Genre/Form:

554714
Electronic books.

Spillover of Pro-Environmental Consumer Behavior.
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500 $a Source: Dissertations Abstracts International, Volume: 85-04, Section: B.
500 $a Advisor: van Leeuwen, E. S.;Antonides, G.;Handgraaf, M. J.J.
502 $a Thesis (Ph.D.)--Wageningen University and Research, 2023.
504 $a Includes bibliographical references
520 $a Humanity's current way of living has a major impact on life on earth. Consumption patterns, especially from people in higher-income countries, put a high pressure on "system earth." This negative impact could be reduced when people would adopt more pro-environmental consumption patterns consisting of pro-environmental behaviors (PEBs) related to mobility choices, in-home energy use, and consumption of goods and food. Alternative consumption patterns thus require the performance of different PEBs and include both onetime behaviors (such as an investment in, for example, solar panels) and repeated, more frequent behaviors (such as using one's bicycle for short distances). However, the performance of one PEB appears to affect the performance of a subsequent behavior. On the one hand, performing an initial PEB can increase a person's inclination to perform another PEB (positive spillover), but on the other hand performing the initial PEB can also reduce the probability of the performance of another PEB (negative spillover). To be able to encourage people to adopt more pro-environmental consumption patterns, it is important to study why positive spillover occurs in one situation and negative spillover in another. Therefore, in this dissertation I focus on increasing the understanding of spillover of pro-environmental consumer behavior.Previous studies show that both positive and negative spillover do occur. Positive spillover is often explained by psychological processes, including a preference for consistency and acting in line with one's environmental identity. Negative spillover is explained by the process of balancing morality, which includes moral licensing-that is, feeling allowed to do something "bad" after doing something "good." In addition, there is also an economic explanation for negative spillover, especially with regard to energy use, namely the rebound effect. The rebound effect shows that energy-efficiency measures lead to cost reductions, allowing more of the improved product (direct rebound effect) or other products or services (indirect rebound effect) to be bought. Meta-analyses show that, overall, PEB performance leads to a positive spillover to people's intention to do another PEB. So, after performing a PEB intend to perform another PEB. Meta-analyses also show that, in general, PEB performance leads to a negative spillover or no spillover to another PEB. In other words, after performing PEB do not perform another PEB or perform a behavior that is environmentally unfriendly. Overall, spillover effects are small, but under certain circumstances effects may be larger. In this dissertation two of these circumstances (or moderators) were investigated, namely the perceived similarity of PEBs and the perceived difficulty of PEBs.This dissertation consists of four studies concentrating on different elements of the spillover process. Chapter 2describes a qualitative interview study in which we gathered ideas and insights about how people think and talk about concepts related to PEB performance, behavioral spillover, and rebound effect in their daily life. Our main questions concerned whether people are aware of processes such as moral licensing and the rebound effect, and if they acknowledge their occurrence. We found that, although some people could imagine that moral licensing and rebound effect could occur and provided examples from their own lives, most people assessed these concepts as not rational.
520 $a De huidige manier waarop de mensheid leeft, heeft grote invloed op het leven op aarde. Vooral de consumptiepatronen van mensen in landen met hogere inkomens leggen een hoge druk op het "systeem aarde." Deze negatieve invloed kan verminderen als mensen andere, milieuvriendelijkere consumptiepatronen zouden aannemen, die bestaan uit milieuvriendelijke gedragingen wat betreft mobiliteitskeuzes, energieverbruik in huis en consumptie van goederen en voedsel. Alternatieve consumptiepatronen vragen dus om het vertonen van verschillende soorten gedrag en omvatten zowel eenmalig gedrag (zoals een investering, in bijvoorbeeld zonnepanelen) als herhaald, frequenter gedrag (zoals het gebruik van de fiets voor korte afstanden). Het vertonen van het ene milieuvriendelijke gedrag blijkt echter van invloed te zijn op het vertonen van een opvolgend gedrag. Aan de ene kant kan een eerste milieuvriendelijk gedrag iemand ertoe aanzetten om nog een milieuvriendelijk gedrag te vertonen (positieve spillover), maar aan de andere kant kan een eerste milieuvriendelijk gedrag ook de kans verkleinen dat iemand nog een milieuvriendelijk gedrag uitvoert (negatieve spillover). Om te kunnen stimuleren dat mensen milieuvriendelijkere consumptiepatronen aannemen, is het belangrijk om te onderzoeken waarom in de ene situatie een positieve spillover optreedt en in een andere een negatieve spillover. In dit proefschrift richt ik me daarom op het vergroten van het begrip van spillover van milieuvriendelijk consumentengedrag.Eerdere studies laten zien dat zowel positieve als negatieve spillovers plaatsvinden. De oorzaak van positieve spillover wordt vaak gezocht in psychologische processen, waaronder consistent willen zijn en in lijn met de eigen identiteit willen handelen. Negatieve spillover wordt verklaard door het fenomeen dat mensen moraliteit balanceren, bijvoorbeeld door middel van moral licensing, ofwel vinden dat je iets "slechts" mag doen nadat je iets "goeds" hebt gedaan. Daarnaast is er een economische verklaring voor negatieve spillover, namelijk het rebound-effect. Het rebound-effect is vooral gericht op energieverbruik en laat zien dat energiebesparende maatregelen leiden tot lagere kosten, waardoor iemand meer van het verbeterde product (directe rebound-effect) of van andere producten of diensten (indirecte rebound-effect) kan kopen. Uit meta-analyses blijkt dat milieuvriendelijk gedrag over het algemeen leidt tot een positieve spillover op milieuvriendelijke intenties. Met andere woorden, na het vertonen van een milieuvriendelijk gedrag, hebben mensen de intentie om nog een milieuvriendelijk gedrag te vertonen. Meta-analyses laten ook zien dat milieuvriendelijk gedrag over het algemeen leidt tot een negatieve spillover of geen spillover op gedrag. Met andere woorden, na het vertonen van een milieuvriendelijk gedrag, vertonen mensen geen opvolgend milieuvriendelijk gedrag of gaan zij juist milieuonvriendelijk gedrag vertonen. Spillovereffecten zijn over het algemeen klein, maar onder bepaalde omstandigheden kunnen de effecten groter zijn. In dit proefschrift zijn twee van deze omstandigheden (of moderatoren) nader onderzocht, namelijk de ervaren gelijkenis van milieuvriendelijke gedragingen en de ervaren moeilijkheid van milieuvriendelijke gedragingen.proefschrift bestaat uit vier studies die zich concentreren op verschillende elementen van het spillover-proces. Hoofdstuk 2 beschrijft een kwalitatief interviewonderzoek waarin we ideeen en inzichten verzamelden over hoe mensen denken en praten over concepten met betrekking tot milieuvriendelijk gedrag, spillover en het rebound-effect in hun dagelijks leven. Onze belangrijkste vragen waren of mensen zich bewust zijn van processen zoals moral licensing en het rebound-effect, en of ze het bestaan ervan erkennen.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
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