國立虎尾科技大學 |

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model./
作者:	McKenzie, Erin Jayne.
面頁冊數:	1 online resource (85 pages)
附註:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
標題:	Web studies. -
電子資源:	click for full text (PQDT)
ISBN:	9798381410013

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
McKenzie, Erin Jayne.

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model. - 1 online resource (85 pages)

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.S.)--Drexel University, 2023.

Includes bibliographical references

In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381410013Subjects--Topical Terms:

1148502
Web studies.
Subjects--Index Terms:

CraftsIndex Terms--Genre/Form:

554714
Electronic books.

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
LDR:02302ntm a22003977 4500 001 1148602
005 20240924103846.5
006 m o d
007 cr bn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798381410013
035 $a (MiAaPQ)AAI30818936
035 $a AAI30818936
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a McKenzie, Erin Jayne. $3 1474605
245 1 0 $a How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
264 0 $c 2023
300 $a 1 online resource (85 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisor: Yau, Pamela.
502 $a Thesis (M.S.)--Drexel University, 2023.
504 $a Includes bibliographical references
520 $a In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Web studies. $3 1148502
650 4 $a Arts management. $3 1183332
653 $a Crafts
653 $a Crochet community
653 $a Online marketplace
653 $a Microentrepreneurs
655 7 $a Electronic books. $2 local $3 554714
690 $a 0429
690 $a 0338
690 $a 0424
690 $a 0646
710 2 $a Drexel University. $b Arts Administration and Museum Leadership (Westphal College of Media Arts and Design). $3 1466929
710 2 $a ProQuest Information and Learning Co. $3 1178819
773 0 $t Masters Abstracts International $g 85-07.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30818936 $z click for full text (PQDT)