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Attitudes in Arabic Image Macros : = An Egyptian Meme Family Analysis.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Attitudes in Arabic Image Macros :/
Reminder of title:	An Egyptian Meme Family Analysis.
Author:	Willoughby, Tiegan.
Description:	1 online resource (162 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Sociolinguistics. -
Online resource:	click for full text (PQDT)
ISBN:	9798381291186

Attitudes in Arabic Image Macros : = An Egyptian Meme Family Analysis.
Willoughby, Tiegan.

Attitudes in Arabic Image Macros :An Egyptian Meme Family Analysis. - 1 online resource (162 pages)

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.A.)--Oklahoma State University, 2023.

Includes bibliographical references

Discourse analysts have conceptualized image macros, or internet memes, as prototypically structured multimodal constructions. The verbal and visual modes that constitute memes interact in such a way as to create incongruities that trigger the creation of a Discourse Viewpoint Space in which the incongruities can be resolved. Meme makers and viewers can use these multimodal interactions and viewpoint dynamics to conduct attitudinal work. Memes can form families of shared meaning-form bonds and while some scholars have looked at multimodality in Arabic-speech communities, no studies have focused on such meme families in those communities. This study looks at Arabic-language memes to determine if the proposed image macro frameworks are adequate to describe the development of meaning in them. Over a 14-month period, 100 tokens depicting the Turkish social media celebrity Koksal Baba were collected from five Egyptian Instagram meme accounts.Findings indicate that the previous descriptions of memes in terms of top text (TT), bottom text (BT), and background image (BI) fail to fully describe the observed data; instead, the study proposes the image caption meme analytic format (ICMAF) to facilitate fine-grained analysis of meme features. This study describes the generation and alteration of meme formats as a continuous process motivated and constrained by the affordances of the apps used to create the memes. Approaching the data with an indexical understanding of diglossia, the preponderance of Egyptian Colloquial Arabic (ECA) suggests that Instagram memes represent an informal written context in which the L variety is used. The informality of the tokens is indexed by the types of referents verbally invoked and the domains visually accessed. This study also provides a description of Englabric, an emerging and understudied written form of Arabic in Roman characters.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381291186Subjects--Topical Terms:

555401
Sociolinguistics.
Subjects--Index Terms:

Construction grammarIndex Terms--Genre/Form:

554714
Electronic books.

Attitudes in Arabic Image Macros : = An Egyptian Meme Family Analysis.
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500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisor: Moder, Carol.
502 $a Thesis (M.A.)--Oklahoma State University, 2023.
504 $a Includes bibliographical references
520 $a Discourse analysts have conceptualized image macros, or internet memes, as prototypically structured multimodal constructions. The verbal and visual modes that constitute memes interact in such a way as to create incongruities that trigger the creation of a Discourse Viewpoint Space in which the incongruities can be resolved. Meme makers and viewers can use these multimodal interactions and viewpoint dynamics to conduct attitudinal work. Memes can form families of shared meaning-form bonds and while some scholars have looked at multimodality in Arabic-speech communities, no studies have focused on such meme families in those communities. This study looks at Arabic-language memes to determine if the proposed image macro frameworks are adequate to describe the development of meaning in them. Over a 14-month period, 100 tokens depicting the Turkish social media celebrity Koksal Baba were collected from five Egyptian Instagram meme accounts.Findings indicate that the previous descriptions of memes in terms of top text (TT), bottom text (BT), and background image (BI) fail to fully describe the observed data; instead, the study proposes the image caption meme analytic format (ICMAF) to facilitate fine-grained analysis of meme features. This study describes the generation and alteration of meme formats as a continuous process motivated and constrained by the affordances of the apps used to create the memes. Approaching the data with an indexical understanding of diglossia, the preponderance of Egyptian Colloquial Arabic (ECA) suggests that Instagram memes represent an informal written context in which the L variety is used. The informality of the tokens is indexed by the types of referents verbally invoked and the domains visually accessed. This study also provides a description of Englabric, an emerging and understudied written form of Arabic in Roman characters.
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