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Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations/ Yue Zheng.
作者:	Zheng, Yue,
面頁冊數:	1 electronic resource (130 pages)
附註:	Source: Dissertations Abstracts International, Volume: 78-04, Section: A.
Contained By:	Dissertations Abstracts International78-04A.
標題:	Mass communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10165103
ISBN:	9781369195125

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations
Zheng, Yue,

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations [electronic resource] /Yue Zheng. - 1 electronic resource (130 pages)

Source: Dissertations Abstracts International, Volume: 78-04, Section: A.

Using a nationwide survey of 994 respondents in February 2016, this study combines the situational theory of problem solving and technology acceptance model to refine the conceptual understandings of people's motivations to make a mobile donation benefiting health-related nonprofit organizations. Findings provide empirical support for the combined model and an emerging situational technology acceptance model. Mobile phone users' intentions to make a mobile donation are mostly influenced by their attitudes toward using technology and subjective norms. Practical implications are also discussed for nonprofit practitioners to better segment publics, design strategic messages, and disseminate communication campaigns to improve future fundraising.

English

ISBN: 9781369195125Subjects--Topical Terms:

1335238
Mass communications.
Subjects--Index Terms:

Mobile donation

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations
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653 # # $a Technology acceptance model
653 # # $a Texting donation
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