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Modality, Perspective, and Emotion: Three Experiments Exploring the Persuasive Power of Narrative Messages

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Modality, Perspective, and Emotion: Three Experiments Exploring the Persuasive Power of Narrative Messages/ Dallin Russell Adams.
作者:	Adams, Dallin Russell,
面頁冊數:	1 electronic resource (170 pages)
附註:	Source: Dissertations Abstracts International, Volume: 86-04, Section: A.
Contained By:	Dissertations Abstracts International86-04A.
標題:	Language arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31148591
ISBN:	9798384468844

Modality, Perspective, and Emotion: Three Experiments Exploring the Persuasive Power of Narrative Messages
Adams, Dallin Russell,

Modality, Perspective, and Emotion: Three Experiments Exploring the Persuasive Power of Narrative Messages [electronic resource] /Dallin Russell Adams. - 1 electronic resource (170 pages)

Source: Dissertations Abstracts International, Volume: 86-04, Section: A.

Narrative messages, typically characterized by their inclusion of events and characters, have frequently been studied due to their potential to persuade. This dissertation initiated a research program of narrative persuasion that considers narratives compared to non-narratives and the pathways by which narratives may achieve persuasive outcomes. This was achieved by conducting three studies that explored narrative persuasion in the prosocial context of adolescent adoption.The first study was a between-participants message experiment conducted using Qualtrics panels. The study compared the persuasive effects of narratives and non-narratives using cross-modal measures. The results of the study found no direct effects of message modality on persuasive outcomes. However, narratives significantly increased hope compared to non-narratives, which in turn led to more positive attitudes, adoption intention, and information-seeking.The second study also utilized Qualtrics panels. The study employed a 2 (point-of-view: first-person/third-person) × 2 (character role: actor/receiver) between-participants design. Compared to third-person, resistance to the message was significantly lower for first-person point-of-view. Outcomes were also assessed by comparing participants' prior experience with adoption or foster care and participants' prior exposure to messages about adolescent adoption. Prior experience increased each measure of engagement and outcomes compared to those without prior experience. Similarly, those who had previously been exposed to messages about adolescent adoption had increased transportation and more positive outcomes compared to those not previously exposed.The third study was a pilot study that utilized physiological measures (galvanic skin response) in conjunction with a survey. This between-participants experiment compared the effects of low- and high-emotion language in a narrative. The high-emotion condition yielded greater identification than the low-emotion condition. The study also revealed a significant positive relationship between identification and empathy, as well as a significant negative correlation between arousal and empathy.Collectively, the studies within this dissertation contributed to the understanding of narrative persuasion in the prosocial context of adolescent adoption. The studies identified characteristics of participants, message features, and pathways that influence narrative persuasion. In addition, this dissertation discusses implications for research and strategic communicators as well as proposes directions for further study of narratives.

English

ISBN: 9798384468844Subjects--Topical Terms:

556677
Language arts.
Subjects--Index Terms:

Adoption

Modality, Perspective, and Emotion: Three Experiments Exploring the Persuasive Power of Narrative Messages
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