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Agri-environmental Literacy and Psychological Capital Model For Agritourism

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Agri-environmental Literacy and Psychological Capital Model For Agritourism / Lesedi Tomana Nduna.
Author:	Nduna, Lesedi Tomana,
Description:	1 electronic resource (545 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-12, Section: B.
Contained By:	Dissertations Abstracts International86-12B.
Subject:	Middle school education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32025414
ISBN:	9798283133713

Agri-environmental Literacy and Psychological Capital Model For Agritourism
Nduna, Lesedi Tomana,

Agri-environmental Literacy and Psychological Capital Model For Agritourism [eletronic resource] /Lesedi Tomana Nduna. - 1 electronic resource (545 pages)

Source: Dissertations Abstracts International, Volume: 86-12, Section: B.

Agritourism has been recognised as a niche tourism sector that has the potential to reshape, reinvent, rekindle and revitalise domestic tourism in South Africa. Domestic tourism in South Africa faces various challenges, such as a lack of marketing, promotion and product development, as well as the low availability and distribution of information. To develop, the agritourism industry needs to identify the important attributes that would motivate potential agritourists based in Gauteng to visit an agritourism farm. The study examined the agri-environmental literacy of potential agritourists that would enable the agritourism establishment to attract the appropriate pro-environmental market, while also investigating psychological capital (PsyCap) to identify any connections between potential agritourists' agri-environmental literacy and the recognised agritourism attributes. The primary objective of the study was to develop an agri-environmental literacy and PsyCap model for agritourism.Panel data from the Bureau of Market Research (Unisa) collected primary data by sending an online link inviting panel members to participate in the study from 24 August 2020 to 18 January 2021. The data were obtained from 526 potential agritourists residing in Gauteng. Descriptive statistics provided insight into the agrienvironmental literacy, PsyCap and important agritourism attributes of potential agritourists. Exploratory and confirmatory factor analyses, structural equation modelling (SEM) and mediation were employed to test the two developed conceptual models.The study made a threefold contribution: theoretically, it developed two conceptual agri-environmental literacy and PsyCap models for agritourism, integrating components from environmental education and positive psychology, thereby expanding the knowledge of tourism management. Empirically, the study tested and confirmed these models through SEM, identifying critical paths that enhance product development and marketing for agritourism. It revealed the significant role of agrienvironmental literacy in influencing attitudes and behaviours in agritourism. Practically, the insights led to a proposed agri-environmental literacy and PsyCap model for agritourism, for product development and marketing aligned with agritourists' needs. The study provided insights and recommendations to improve domestic tourism development and the effective marketing of agritourism in South Africa.Future research is recommended to diversify the sample by focusing on other provinces in South Africa, allowing for regional comparisons and a broader understanding of the dynamics of agritourism.

English

ISBN: 9798283133713Subjects--Topical Terms:

1148691
Middle school education.

Agri-environmental Literacy and Psychological Capital Model For Agritourism
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