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Flash advertising = flash platform development of microsites, advergames, and branded applications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Flash advertising/ Jason Fincanon.
Reminder of title:	flash platform development of microsites, advergames, and branded applications /
Author:	Fincanon, Jason.
Published:	Amsterdam ;Focal Press, : c2010.,
Description:	1 online resource (xvii, 269 p.) :ill. (chiefly col.) :
Notes:	Includes index.
Subject:	Computer animation. -
Online resource:	http://www.sciencedirect.com/science/book/9780240813455
ISBN:	9780240813455

Flash advertising = flash platform development of microsites, advergames, and branded applications /
Fincanon, Jason.

Flash advertisingflash platform development of microsites, advergames, and branded applications /[electronic resource] :Jason Fincanon. - Amsterdam ;Focal Press,c2010. - 1 online resource (xvii, 269 p.) :ill. (chiefly col.)

Includes index.

Includes bibliographical references and index.

Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.

ISBN: 9780240813455

Source: 1093943:10884831Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Uniform Titles:

Flash (Computer file)
Subjects--Topical Terms:

562532
Computer animation.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TR897.7 / .F479 2010

Dewey Class. No.: 006.6/96

Flash advertising = flash platform development of microsites, advergames, and branded applications /
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245 1 0 $a Flash advertising $h [electronic resource] : $b flash platform development of microsites, advergames, and branded applications / $c Jason Fincanon.
260 $a Amsterdam ; $a Boston : $b Focal Press, $c c2010.
300 $a 1 online resource (xvii, 269 p.) : $b ill. (chiefly col.)
500 $a Includes index.
504 $a Includes bibliographical references and index.
505 0 $a Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
520 $a Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
588 $a Description based on print version record.
630 0 0 $a Flash (Computer file) $3 562533
650 0 $a Computer animation. $3 562532
650 0 $a Web sites $x Design. $3 562938
650 0 $a Internet advertising. $3 567920
650 7 $a COMPUTERS $x Digital Media $x Video & Animation. $2 bisacsh $3 811002
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240813455
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994 $a C0 $b TEF