| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
整合行銷傳播策略與企劃 =/ 王福蘭著. |
| Reminder of title: |
Integrated marketing communications & planning / |
| remainder title: |
Integrated marketing communications & planning. |
| Author: |
王福蘭. |
| Published: |
臺北市 :紅螞蟻圖書發行, : 2011.11, |
| Description: |
353面 :圖, 表 ; : 23公分.; |
| Subject: |
行銷傳播. - |
| ISBN: |
9789576598760 (平裝) : |