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Pricing segmentation and analytics /

Ferguson, Mark, (1969-)

Pricing segmentation and analytics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pricing segmentation and analytics // Tudor Bodea and Mark Ferguson.
作者:	Bodea, Tudor.
其他作者:	Ferguson, Mark,
出版者:	New York, NY :Business Expert Press, : 2012.,
面頁冊數:	160 p. :ill. ; : 23 cm.;
標題:	Market segmentation. -
ISBN:	1606492578 (pbk.) :

Pricing segmentation and analytics /
Bodea, Tudor.

Pricing segmentation and analytics /Tudor Bodea and Mark Ferguson. - 1st ed. - New York, NY :Business Expert Press,2012. - 160 p. :ill. ;23 cm. - Marketing strategy collection,2150-9654. - Marketing strategy collection,.

Includes bibliographical references (p. [147]-151) and index.

Theory of pricing analytics -- The practice of pricing analytics -- Dynamic pricing and markdown optimization -- Pricing in business-to-business environments -- Customer behavior aspects of pricing -- Appendix A: Dichotomous logistic regression -- Appendix B: Pricing analytics using R.

"Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. The first chapter looks at pricing from an economist's viewpoint, beginning with the basic concept of price elasticity and how it differs at the product, firm, and industry levels as well as the short term versus long term. ...

ISBN: 1606492578 (pbk.) :NT1050.00Subjects--Topical Terms:

573343
Market segmentation.

Dewey Class. No.: 658.816

Pricing segmentation and analytics /
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020 $a 9781606492574 (pbk.) : $c NT1050.00
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100 1 $a Bodea, Tudor. $3 912827
245 1 0 $a Pricing segmentation and analytics / $c Tudor Bodea and Mark Ferguson.
250 $a 1st ed.
260 # $a New York, NY : $c 2012. $b Business Expert Press,
300 $a 160 p. : $b ill. ; $c 23 cm.
490 1 $a Marketing strategy collection, $x 2150-9654
504 $a Includes bibliographical references (p. [147]-151) and index.
505 0 # $a Theory of pricing analytics -- The practice of pricing analytics -- Dynamic pricing and markdown optimization -- Pricing in business-to-business environments -- Customer behavior aspects of pricing -- Appendix A: Dichotomous logistic regression -- Appendix B: Pricing analytics using R.
520 # $a "Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. The first chapter looks at pricing from an economist's viewpoint, beginning with the basic concept of price elasticity and how it differs at the product, firm, and industry levels as well as the short term versus long term. ...
650 # 0 $a Market segmentation. $3 573343
650 # 0 $a Pricing. $3 565614
650 # 0 $a Revenue management. $3 669441
700 1 # $a Ferguson, Mark, $d 1969- $3 867614
830 0 $a Marketing strategy collection, $x 2150-9654 $3 912828