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Marketing technologies = corporate c...

Simakova, Elena, (1973-)

Marketing technologies = corporate cultures and technological change /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing technologies/ Elena Simakova.
其他題名:	corporate cultures and technological change /
作者:	Simakova, Elena,
出版者:	New York, N.Y. :Routledge, : 2013.,
面頁冊數:	xvi, 185 p.
標題:	Organizational change. -
電子資源:	http://www.tandfebooks.com/isbn/9780203102039
ISBN:	9780203102039 (e-book : PDF)

Marketing technologies = corporate cultures and technological change /
Simakova, Elena,1973-

Marketing technologiescorporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;4..

Includes bibliographical references (p. [168]-181) and index.

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

Mode of access: World Wide Web.

ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:

559246
Organizational change.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381 / S588

Marketing technologies = corporate cultures and technological change /
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100 1 $a Simakova, Elena, $d 1973- $3 1057795
245 1 0 $a Marketing technologies $h [electronic resource] : $b corporate cultures and technological change / $c Elena Simakova.
260 $a New York, N.Y. : $b Routledge, $c 2013.
300 $a xvi, 185 p.
490 1 $a Routledge studies in innovation, organization and technology ; $v 25
504 $a Includes bibliographical references (p. [168]-181) and index.
505 0 $a 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Organizational change. $3 559246
650 0 $a Electronic commerce. $3 557942
650 0 $a Technological innovations $x Economic aspects. $3 555266
650 0 $a Management $x Technological innovations. $3 933120
655 7 $a Electronic books. $2 local $3 554714
776 1 $z 9780415624770 (hardback)
830 0 $a Routledge studies in innovation, organization and technology ; $v 4. $3 807955
856 4 0 $u http://www.tandfebooks.com/isbn/9780203102039

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