國立虎尾科技大學 |

Mobile persuasion design = changing behaviour by combining persuasion design with information design /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mobile persuasion design/ by Aaron Marcus.
Reminder of title:	changing behaviour by combining persuasion design with information design /
Author:	Marcus, Aaron.
Published:	London :Imprint: Springer, : 2015.,
Description:	xxxiv, 659 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Lifelong Learning/Adult Education. -
Online resource:	http://dx.doi.org/10.1007/978-1-4471-4324-6
ISBN:	9781447143246

Mobile persuasion design = changing behaviour by combining persuasion design with information design /
Marcus, Aaron.

Mobile persuasion designchanging behaviour by combining persuasion design with information design /[electronic resource] :by Aaron Marcus. - London :Imprint: Springer,2015. - xxxiv, 659 p. :ill., digital ;24 cm. - Human-computer interaction series,1571-5035. - Human-computer interaction series..

Foreword - Tom MacTavish -- Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.

Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

ISBN: 9781447143246

Standard No.: 10.1007/978-1-4471-4324-6doiSubjects--Topical Terms:

782050
Lifelong Learning/Adult Education.

LC Class. No.: QA76.76.A65

Dewey Class. No.: 004

Mobile persuasion design = changing behaviour by combining persuasion design with information design /
LDR:02417nam a2200349 a 4500 001 838137
003 DE-He213
005 20160421110714.0
006 m d
007 cr nn 008maaau
008 160616s2015 enk s 0 eng d
020 $a 9781447143246 $q (electronic bk.)
020 $a 9781447143239 $q (paper)
024 7 $a 10.1007/978-1-4471-4324-6 $2 doi
035 $a 978-1-4471-4324-6
040 $a GP $c GP
041 0 $a eng
050 4 $a QA76.76.A65
072 7 $a J $2 bicssc
072 7 $a UB $2 bicssc
072 7 $a COM018000 $2 bisacsh
072 7 $a SOC000000 $2 bisacsh
082 0 4 $a 004 $2 23
090 $a QA76.76.A65 $b M322 2015
100 1 $a Marcus, Aaron. $3 787089
245 1 0 $a Mobile persuasion design $h [electronic resource] : $b changing behaviour by combining persuasion design with information design / $c by Aaron Marcus.
260 $a London : $c 2015. $b Imprint: Springer, $b Springer London :
300 $a xxxiv, 659 p. : $b ill., digital ; $c 24 cm.
490 1 $a Human-computer interaction series, $x 1571-5035
505 0 $a Foreword - Tom MacTavish -- Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.
520 $a Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
650 2 4 $a Lifelong Learning/Adult Education. $3 782050
650 2 4 $a R & D/Technology Policy. $3 669186
650 2 4 $a Sustainable Development. $3 679787
650 2 4 $a Health Promotion and Disease Prevention. $3 593964
650 2 4 $a Computer Appl. in Social and Behavioral Sciences. $3 669920
650 1 4 $a Computer Science. $3 593922
650 0 $a Economic policy. $3 555567
650 0 $a Sustainable development. $3 556594
650 0 $a Adult education. $3 555548
650 0 $a Continuing education. $3 555498
650 0 $a Application software. $3 528147
650 0 $a Health promotion. $3 565089
650 0 $a Computer science. $3 573171
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Human-computer interaction series. $3 890219
856 4 0 $u http://dx.doi.org/10.1007/978-1-4471-4324-6
950 $a Computer Science (Springer-11645)