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Neuroelectrical brain imaging tools ...

Vecchiato, Giovanni.

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing/ by Giovanni Vecchiato ... [et al.].
other author:	Vecchiato, Giovanni.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:	xvii, 136 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Neuromarketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-38064-8
ISBN:	9783642380648 (electronic bk.)

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing[electronic resource] /by Giovanni Vecchiato ... [et al.]. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xvii, 136 p. :ill., digital ;24 cm. - Biosystems & biorobotics,v.32195-3562 ;. - Biosystems & biorobotics ;v.4..

ISBN: 9783642380648 (electronic bk.)Subjects--Topical Terms:

915595
Neuromarketing.

LC Class. No.: HF5415.12615 / .N48 2013

Dewey Class. No.: 658.834019

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
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020 $a 9783642380648 (electronic bk.)
020 $a 9783642380631 (paper)
035 $a 978-3-642-38064-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12615 $b .N48 2013
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090 $a HF5415.12615 $b .N494 2013
245 0 0 $a Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing $h [electronic resource] / $c by Giovanni Vecchiato ... [et al.].
260 $a Berlin, Heidelberg : $c 2013. $b Springer Berlin Heidelberg : $b Imprint: Springer,
300 $a xvii, 136 p. : $b ill., digital ; $c 24 cm.
490 1 $a Biosystems & biorobotics, $x 2195-3562 ; $v v.3
650 0 $a Neuromarketing. $3 915595
650 0 $a Brain $x Imaging. $3 581315
650 0 $a Economics $x Psychological aspects. $3 563218
650 1 4 $a Engineering. $3 561152
650 2 4 $a Biomedical Engineering. $3 588771
650 2 4 $a Neurosciences. $3 593561
650 2 4 $a Business/Management Science, general. $3 669200
700 1 $a Vecchiato, Giovanni. $3 1076568
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Biosystems & biorobotics ; $v v.4. $3 1019770
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-38064-8
950 $a Engineering (Springer-11647)

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