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Neuroelectrical brain imaging tools ...

Vecchiato, Giovanni.

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing/ by Giovanni Vecchiato ... [et al.].
其他作者:	Vecchiato, Giovanni.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
面頁冊數:	xvii, 136 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Neuromarketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-38064-8
ISBN:	9783642380648 (electronic bk.)

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing[electronic resource] /by Giovanni Vecchiato ... [et al.]. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xvii, 136 p. :ill., digital ;24 cm. - Biosystems & biorobotics,v.32195-3562 ;. - Biosystems & biorobotics ;v.4..

ISBN: 9783642380648 (electronic bk.)Subjects--Topical Terms:

915595
Neuromarketing.

LC Class. No.: HF5415.12615 / .N48 2013

Dewey Class. No.: 658.834019

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
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