Neuromarketing.
Overview
| Works: | 5 works in 3 publications in 3 languages | |
|---|---|---|
Titles
The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
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Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
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Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities /
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