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Neuromarketing and big data analytic...

Sousa, Joana Coutinho de, (1986-)

Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Neuromarketing and big data analytics for strategic consumer engagement/ by Joana Coutinho de Sousa.
其他題名:	emerging research and opportunities /
作者:	Sousa, Joana Coutinho de,
出版者:	Hershey, Pennsylvania :IGI Global, : [2018],
面頁冊數:	1 online resource (xi, 200 p.)
標題:	Neuromarketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4834-8
ISBN:	9781522548355 (ebook)

Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities /
Sousa, Joana Coutinho de,1986-

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities /[electronic resource] :by Joana Coutinho de Sousa. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xi, 200 p.)

Includes bibliographical references and index.

Chapter 1. Neuromarketing -- Chapter 2. The challenge of neuromarketing -- Chapter 3. The neuroscience -- Chapter 4. The brain -- Chapter 5. Sensory and motor system -- Chapter 6. Memory -- Chapter 7. Emotions and feelings -- Chapter 8. Neuroeconomics -- Chapter 9. Technologies used to understand consumer's behavior -- Chapter 10. Neuromarketing stories -- Chapter 11. Ethical codes -- Chapter 12. Neuromarketing trends -- Chapter 13. Other applications of neuroemotions.

Restricted to subscribers or individual electronic text purchasers.

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--

ISBN: 9781522548355 (ebook)Subjects--Topical Terms:

915595
Neuromarketing.

LC Class. No.: HF5415.12615 / .S68 2018e

Dewey Class. No.: 658.8001/9

Neuromarketing and big data analytics for strategic consumer engagement = emerging research and opportunities /
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100 1 $a Sousa, Joana Coutinho de, $d 1986- $e author. $3 1155789
245 1 0 $a Neuromarketing and big data analytics for strategic consumer engagement $h [electronic resource] : $b emerging research and opportunities / $c by Joana Coutinho de Sousa.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xi, 200 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Neuromarketing -- Chapter 2. The challenge of neuromarketing -- Chapter 3. The neuroscience -- Chapter 4. The brain -- Chapter 5. Sensory and motor system -- Chapter 6. Memory -- Chapter 7. Emotions and feelings -- Chapter 8. Neuroeconomics -- Chapter 9. Technologies used to understand consumer's behavior -- Chapter 10. Neuromarketing stories -- Chapter 11. Ethical codes -- Chapter 12. Neuromarketing trends -- Chapter 13. Other applications of neuroemotions.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"-- $c Provided by publisher.
650 0 $a Neuromarketing. $3 915595
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4834-8

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