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Targeted advertising technologies in the ICT space = a use case driven analysis /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Targeted advertising technologies in the ICT space/ by Christian Schlee.
Reminder of title:	a use case driven analysis /
Author:	Schlee, Christian.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
Description:	xxvi, 339 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Internet advertising. -
Online resource:	http://dx.doi.org/10.1007/978-3-8348-2396-0
ISBN:	9783834823960 (electronic bk.)

Targeted advertising technologies in the ICT space = a use case driven analysis /
Schlee, Christian.

Targeted advertising technologies in the ICT spacea use case driven analysis /[electronic resource] :by Christian Schlee. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xxvi, 339 p. :ill., digital ;24 cm.

ISBN: 9783834823960 (electronic bk.)Subjects--Topical Terms:

567920
Internet advertising.

Dewey Class. No.: 659.144

Targeted advertising technologies in the ICT space = a use case driven analysis /
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650 0 $a Technology in advertising. $3 1078877
650 0 $a Advertising $x Technological innovations. $3 1078878
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